Thousands of helpful agent tools flood Realtor newsfeeds and email inboxes daily. Having options is a blessing and a curse. On the one hand, having options is a good thing. Many of these systems and tools are real difference-makers. However, having too many choices can also lead to shiny object syndrome. Shiny object syndrome is where agents continually subscribe to the following “best tool” that they believe will help them take their business to the next level.
I list the agent tools I use and recommend them to real estate agents looking to scale their businesses.
I’m continually updating this page to reflect the newest and best systems and tools available.
To be completely transparent, I may earn an affiliate commission if you use any of the links below to sign up or purchase the agent tools listed. That said, I ONLY promote the systems and tools I use myself and honestly believe in.
The affiliate revenue generated helps me provide the best information and training possible. Should you decide to sign up for any of these services or products and use one of my affiliate links below, I want to thank you!
Real Estate Express is an online real estate school that offers a range of educational programs and resources for individuals who want to start or advance their career in real estate. The school’s courses are designed to help students prepare for state licensing exams and provide them with the knowledge and skills they need to succeed in the real estate industry.
REDX is a real estate prospecting platform that provides tools and resources to help agents and brokers set more listing appointments. The platform offers a variety of features designed to help users find and connect with potential clients, including a database of leads, a dialer, and various prospecting tools.
Coffee & Contracts is a service that provides real estate agents with marketing resources and tools to help them attract new clients and grow their online presence. It offers a range of features, including a customizable content calendar, Canva templates for marketing materials, training and support, and access to a community of other real estate agents.
Real estate agents often have complex financial needs due to the nature of their business. They may have multiple sources of income, including commissions, rental properties, and other investments. Additionally, they may have a large number of expenses, including marketing costs, travel expenses, and office expenses.
Showcase IDX is a tool that allows real estate agents to create professional-looking websites that showcase their listings and other real estate-related content. It is an essential tool for real estate agents because it allows them to promote their listings and effectively reach potential clients online.
TubeBuddy is a tool that can be useful for real estate agents who are looking to use YouTube as a marketing platform. It offers a range of features that can help agents optimize their YouTube channels and improve the reach and effectiveness of their videos.
DealCheck is a tool that helps real estate agents and investors analyze properties for rental, flipping, or multi-family use. It allows users to quickly gather and analyze data about a property, including its potential income, expenses, and profitability.
Real estate agents may benefit from using Thinkific, an online platform that allows users to create and sell courses, as it can provide them with a way to generate additional income and establish themselves as thought leaders in their field. By creating and selling courses on Thinkific, agents can share their knowledge and expertise with a broader audience and build their brand.
All Things Real Estate is a one-stop shop for professionals looking for various supplies and accessories to help market their listings and grow their businesses. The company offers a range of products, including signs, apparel, promotional marketing materials, open-house supplies, signage, and journals/stationery.
Epidemic Sound is a music, and sound effects library that provides a range of content real estate agents can use in their marketing efforts. It is an essential tool for agents to consider because music and sound effects can help enhance the appeal and effectiveness of their marketing materials.
Real estate agents may benefit from using SiteGround as their web hosting provider because it offers a range of features that are specifically tailored to the needs of small businesses and professionals. SiteGround provides reliable and secure hosting services that help agents ensure that their website is always available and running smoothly. It also offers a range of tools and resources to help agents optimize their websites for search engines and improve their performance.
As a real estate agent, I know firsthand how important it is to stay in touch with my clients and keep them informed about new listings and other essential updates. That’s why I use AWeber for my email marketing needs.
I know how important it is to use social media to connect with potential clients and showcase my listings. Instagram is a particularly powerful platform for real estate agents because it allows us to share beautiful photos and videos of properties and engage with our audience through comments and direct messages. I use Flick for Instagram hashtags to get the most out of my Instagram marketing efforts.
As a Realtor, I rely on Canva to help me create professional-looking marketing materials that showcase my listings and brand. Canva is a design platform that offers a range of templates and tools that make it easy for me to create visually appealing graphics and documents, even if I don’t have any design experience.
I use SendOutCards to send birthday and closing anniversary gifts to my past clients and sphere of influence. This is one of the main legs for my referral business that generates nearly 80% of my closings! Each touch is around $9 which is well worth it, in my opinion.