Congratulations! You’re a new real estate agent. You probably already know that there are many challenges and opportunities ahead of you. What you might not know is that the real estate market, as a whole, is going through tremendous upheaval.
Let’s talk about a few things you need to know about being a successful young real estate agent in 2022.
1. Understand that the real estate world is now digital.
People are buying and selling homes on Facebook Marketplace! Craigslist is old news. Zillow is buying up homes by the dozen. Where does a real estate agent fit into all of this? You need to be accessible online, now more than ever. Build that website. Get that social media. Start making connections. Begin to build your online presence and work that digital network.
2. Start networking as early as possible.
You should be networking before you’re even out of school. Keep your socials updated and keep your friends and family updated on your progress. Talk to people about what you’re doing. Everyone wants to know a real estate agent! People are looking to buy homes. Share your knowledge. Begin to position yourself as an expert in the field and provide some value to people that are in your networks.
3. Use your personality to your advantage.
Don’t try to be a generic “salesperson.” Do what you love. Do you love classic cars? Do you enjoy knitting? Blend your personality and your hobbies into your “brand.” It’ll make you far more memorable. There may be 3,000 people in your area looking to buy a home, but you don’t need 3,000 people to like you, you need 30 people to love you. You’re the only you that God made. So be you, and be personable.
4. Build up your social media networks.
I really can’t emphasize social media enough! You need to build out those social networks. People are looking at Google when they need to find a real estate professional. If you aren’t building your social media and your website, you won’t be found. If you build it, they will come…not really, but you need that structure to highlight the successes you’ve have. Help people find rentals or do whatever you can do build a past client database and get some reviews. Then share on the socials and…be social!
5. Don’t ignore face-to-face meetings.
Okay, so about that social media…it only gets you so far. Get social, but then get personal! You have to get people to commit by booking them to a face-to-face meeting. So, while you’re bringing people in through social media, get them off that media as possible and into a coffee shop. Start by getting them on the phone and build rapport. Then grab coffee or break bread with them to deepen that relationship.
6. Sign up with the broker that’s right for you.
There are a lot of brokers out there. Some have pivoted toward technology faster than others. When in doubt, you want a broker that can support you moving forward, whether it’s through technology, education, lead generation or whatever meets your needs. You should certainly look at the numbers and calculate what you expect to earn with a potential broker’s cap and split, but it is so much more than that. Look at the training. Look at the business model. Are there other earning opportunities? Are there coaches and mentors who are further along than you in their careers and is there access to them to help you grow and achieve more than you have to date? Is this move a short term move or a career decision?
7. Understand the way that the market is changing.
Understanding the market and being curious about the changes is really what’s going to distinguish the winners from the losers. The market is changing rapidly. You need to be able to change with it if you aren’t going to be left behind. There is lots of talk about the market shifting and the need to pivot to stay relevant and ahead of the curve. And while there is certainly some truth to that, the tried-and-true methods will set you apart by serving people above yourself, being a staunch advocate for your clients, doing everything with integrity, and building those relationships to build your referrals.
That might seem like a lot. And it is. But real estate is a lot. You don’t need to do it all at once. Just do one thing at a time and remember: You are enough!