It’s not uncommon to feel discouraged in your career as a real estate agent. Seeing the success of other agents around you can tempt you to compare yourself and focus on your failures. Just because you might be struggling, doesn’t mean you’re incapable of great success. Your mindset is what will make or break you. Are you going to choose to let your circumstances dictate your mood or will you choose to use difficult moments to grow without dwelling on the worst? In this article, we will look at five common obstacles real estate agents face and the best strategies to overcome them.
By now you know real estate agents are in the business of building relationships. It can feel disheartening when you’re being ghosted by past clients for referrals or those “interested buyers” who are suddenly no longer interested. Unless someone tells you bluntly to stop communicating with them, keep pushing and don’t give up! Continue to meet new potential clients, schedule appointments, and make phone calls. Consistency is key even when you feel like you’re not seeing any traction. You never know when you’ll connect with the right person at the right time!
Life happens. And sometimes you might have to reschedule a showing a few hours later in the day than originally planned. Did your buyer get angry with you? It can be hard not to take these types of offenses personally and feel undertaken by an emotional response in the moment. Using the “five-year lens” can be a helpful practice in these situations to put the problem in perspective. Here’s how it works: Ask yourself, “Will this situation that happened today have an impact on my career and well-being five years from now?” Your answer will most likely be “No.” Clients’ emotions come and go and it’s important to remain emotionally stable and professional while you use the five-year lens to assess the weight of the issue at hand.
At some point as a real estate agent, you might find yourself questioning your career choice. But that doesn’t mean you should. It can be hard to see other agents around you closing deals, negotiating multiple offers, and receiving tons of referrals. You must remember success in the real estate industry requires hard work and often years of experience. Have the mindset to be continuously improving and choose to see your failures as opportunities to grow. It’s ok to look at the successes of others, but it’s not helpful to dwell on it in comparison to your shortcomings. If you feel like you need help, seek out a veteran agent for mentorship or consider enrolling in a training program. Don’t be ashamed to seek out help when you need it! Your career will only benefit if you make choices to grow.
With the flexibility of making your own schedule, you might feel like you have the freedom to stay out of the office, and take random days “off.” However, becoming a successful real estate agent takes consistent effort and thoughtful time management. Don’t get into the habit of showing up to the office only when you have appointments. Treat real estate like a full time job. Utilize your office to invest in lead generation, creating listings, and staying on top of legal documents. At some point you might be so busy that you have to hire an assistant for these more administrative responsibilities. But if you’re only working a couple days a week solely responding to client inquiries, you need to make sure you’re putting in the work to keep the rest of your career afloat!
Have you taken time to make note of the areas you’re struggling in and create some goals for yourself? If the answer is no, then it’s time to take a deep dive into where your time and effort is going and set some goals for yourself. Use the SMART goal model to help you. SMART is an acronym used to support you in formulating and achieving your goals. SMART goals are:
In other words, you don’t want to set a vague goal that is unrealistic. For example, if your goal is to “generate more leads,” the SMART goal might read “generate ten new leads by Friday.”
In conclusion, facing challenges is not a reason to give up on your real estate career. Keep pressing forward and don’t be afraid to ask for help. Like I mentioned earlier, your mindset will make or break you in this business! You still have to do the work, but you can choose to get
better. You CAN learn, you CAN grow, and you CAN get better! Now the choice is up to you! I love helping real estate agents succeed in their career. For some of my best tips on how to convert leads, check out my video here!
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